In the course of its business, Produits Belt-Tech Inc. (hereinafter “Equine Signature” or “we”) collects, uses and processes personal and other information in the course of its operations. As we are committed to respecting the confidentiality of information provided by our customers, we take great care to comply with privacy requirements.

The purpose of this Privacy and Confidentiality Policy (hereinafter the “Policy”) is to inform you of our practices regarding the collection, use and disclosure of personal information provided to Equine Signature, and to demonstrate our commitment to protecting such information. The Policy also sets out the process for accessing, portability, rectification, withdrawal of consent, refusal and complaint regarding the personal information we hold.

The purpose of this Policy is to govern the collection, use and disclosure of personal information of Equine Signature’s customers, employees, suppliers and users of the website www.equinesignature.com (hereinafter the “Website”). This Policy addresses how your personal information is protected. We ensure that our practices with respect to your personal information comply with current legislation, in particular the Act respecting the protection of personal information in the private sector, as well as other applicable laws and regulations.

Finally, the purpose of this Policy is to set out the methods and means used to comply with the legislative framework applicable to personal information and the confidentiality of information obtained by Equine Signature from its employees, customers and suppliers.

In the course of our operations or when you browse through our Website, fill out a form, store on our Website or send an e-mail to our team, Equine Signature may collect or request personally identifiable information. By law, personal information is any information about an identifiable individual. In order to provide our services and in accordance with this Policy, you consent to the collection and use of personal information.

By providing your personal information, you consent to its use for the purposes set out below in the Use of Personal Information section and to Equine Signature being the authorized holder of such information. From time to time, we may use this information to contact you.

If you are under 14 years of age, we require the consent of your parent or guardian to obtain personal information about you.

When requesting contact or making a purchase on our Website, only the personal information required will be collected. The information you provide may be communicated to Equine Signature personnel insofar as the information concerned is necessary for the performance of their duties.

We may collect information that is not personally identifiable, such as the time and date of your visit to our Web site, the IP address of your computer, the link from which you access our Web site, the pages you visit, and the type of browser and operating system you use.

We may also use cookies, which are pieces of information that our server stores on your computer’s hard drive through your browser. You can activate cookies by adjusting your browser settings accordingly. In particular, we use cookies to :

• manage user authentication;
• measure our website statistics and define our target audience;
• enhance your browsing experience through the use of pop-up windows;
• save your preferences.

We may use the Google Analytics audience analysis tool to obtain demographic statistics on visitors to our website and statistics on their browsing habits. We may also use this data to better understand their behavior or improve the structure of our website.

In addition, Google Analytics enables us to profile our current or potential audience, so that we can improve our product and service offering. To collect anonymous information and produce statistical reports, Google Analytics may use cookies, but without identifying you personally.

When we collect personal information, we ask for your consent by various means, for example, by filling out a form, by clicking on an authorization electronically, or by any other means ensuring that you give us informed consent to transmit such information.

Any action relating to a registration or contact form requires the voluntary transmission of your personal information. When this information is required to process your request, you will be notified directly on the form to be completed.

You may withdraw your consent. In this regard, we refer you to the Right to withdraw consent section below.

Online store

When you make a purchase from our online store, we collect the following information:

Your last name, first name, home address, e-mail address and telephone number.

We also collect your credit card number, but this is communicated directly by our direct payment partner, Global Payments. We never collect or store your credit card information on our computer system. We ensure that our partner, Global Payments, takes adequate security measures to protect your personal data, including your financial data. As part of their operation, Global Payments uses computer servers outside Quebec and Canada to store electronic information.

Website

You do not need to register or use a password to access our website. However, it is possible to create a user account.

When you create a user account, we collect your e-mail address and password.

Personal information that is usually recorded by Internet servers may be collected when you browse through our Website, such as your Internet Protocol (IP) address, the date and time of access, and the operating system and browser you are using. Demographic statistics on our visitors (age group, country of origin, language of correspondence, etc.) and their browsing habits (pages consulted, number of visits, duration of consultation, etc.) are also considered personal information.

We collect such information mainly through the use of cookies. Cookies are small data files that a browser installs on the hard disk of an Internet user’s computer when he or she first visits an Internet site.

User data is collected to enable us to provide our products and services and for the following purposes: advertising, behavioral analysis and statistics, customer contact, interaction with social networks and external platforms, registration and authentication, response to comments, remarketing and targeting according to visiting habits.

Analytics tool

We use the Google Analytics audience analysis tool to obtain demographic statistics on our visitors and statistics on their browsing habits. We can also use this data to better understand their behavior or improve the structure of our website. In addition, Google Analytics enables us to profile our current or potential users, so that we can improve our product and service offering. To collect anonymous information and produce statistical reports, Google Analytics may use cookies, but without identifying you personally.

Cookies disactivation

Any user can activate or deactivate the use of cookies by Google. To do so, visit: https://support.google.com/accounts/answer/61416?hl=fr. 

We use your personal information in accordance with the legislation currently in force in Quebec regarding the protection of personal information, and only for the purposes mentioned in this Policy.

Equine Signature uses and discloses your personal information only with your consent, except as permitted by law. Personal data collection is for the purpose of communicating with you, providing you with the services and information you request or providing you with information that may be of interest to you.

No information is sold, distributed, traded or given to third parties unless required by law or with your consent, and except as stated in this Policy.

Your personal information is used for the following purposes

• To provide and maintain our website, including monitoring its use;
• To fulfill a sales contract;
• Make online payments via our store and carry out billing, which information is then passed on to our financial service providers;
• Communicate with you by e-mail, telephone, virtual meeting, text message or other equivalent forms of electronic communication or in the form of informational communications related to features, products or services, including software or security updates, when necessary or reasonable for their implementation;
• To gather statistics and information about users of the Website;
• To make payments and carry out invoicing, this information then being communicated to our financial service providers, where applicable;
• To automatically personalize your documents with your contact or personal information.

All personal information collected by us is and will remain confidential. No information is passed on to anyone who is not acting as an employee, agent, subcontractor, contractor or service provider, to name but a few, on behalf of Equine Signature, unless we are required to do so by law.

We share your personal information with certain trusted third parties, including :

• Third-party providers of computer and internet services, financial services, and other services. We provide only the information necessary to fulfill their mandate, and we ensure that they take the necessary measures to ensure the confidentiality of the information transmitted to them;
• Our professional advisors, when personal information must be shared with them to carry out a specific mandate entrusted to them;

Your personal information may also be stored in our databases (including local storage), the databases of affiliated companies or databases managed by third-party service providers. These suppliers are located in Canada and may also be located abroad, including in the United States, notably as regards the host of our Website. This data will be automatically transferred to these databases, in compliance with applicable legislation. By browsing through our Website, you consent to such cross-border transfers of personal information to the United States and other territories.

When you make electronic payments, via the services of our electronic payment provider, we do not collect any personal information in this respect, but we do obtain the last digits of the card used for payment, for traceability and accounting purposes. We ensure that our supplier uses adequate and secure safeguards to obtain, use, manage and protect personal information relating to the financial transactions it carries out on our behalf and on behalf of our customers.

We are committed to ensuring that the personal information we transmit to Canada and outside via our partners is adequately protected. We ensure that our partners use privacy and security mechanisms that are at least as effective and secure as those we use.

As a user or customer, you have a right of access, portability, rectification or deletion of your personal information, as well as the right to withdraw your consent to certain processing of said information. While some of these rights apply generally, others apply only in certain very specific circumstances. These rights are described as follows:

Right of access to personal information

You have the right to access your personal information, to obtain a copy of the personal information we process and to obtain information about our internal processing of personal information. In the event that you request to know what personal information we process, we will provide you with the following information free of charge: the purposes of the processing, the categories of personal information processed, the categories of persons who have access to your personal information, the recipient(s) of the personal information, the length of time the personal information is kept and information on data transfers.

Any such request must be sent with all relevant details, including your full contact details, and submitted by e-mail to the following address: info@equinesignature.com.

You have the right to obtain confirmation from us as to whether or not your personal information is being processed and, if so, access to your personal information. The data controller will provide you with a copy of the personal data processed within a reasonable period of time.

Right to portability of personal information

You have the right to receive your personal information in a structured, commonly used and computer-readable format. Any such request must be accompanied by all relevant details, including your full contact details, and submitted by e-mail to the following address: info@equinesignature.com.

We will make every effort to respond to your request, but serious practical difficulties may limit our ability to do so.

Right of rectification

You have the right, if necessary, to have your personal information amended, deleted or restricted. Any such request must be accompanied by all relevant details, including your full contact details, and submitted by e-mail to info@equinesignature.com.

Please note that we may rectify, reconstruct or delete incomplete or inaccurate information at any time, at our own discretion.

You have the right to obtain from us, within a reasonable time, the rectification of inaccurate personal information. You have the right, taking into account the purposes of the processing, to complete incomplete personal information, in particular by providing us with an additional declaration in this respect.

Right to withdraw consent

You may withdraw your consent to the processing of your personal information at any time. In this case, if there is no overriding legitimate interest in continuing to process your personal information (e.g. to comply with our legal obligations, resolve disputes, implement our agreements, etc.) and said personal information is no longer necessary for the purpose originally pursued, we will delete your personal information.

Any such request must be accompanied by all relevant details, including your full contact details, and submitted by e-mail to info@equinesignature.com. In addition, you have the right to request that we delete your information and we will delete your personal information within a reasonable period of time. Your user data will be deleted within a reasonable period of time following the closure of your account. However, withdrawal of your consent may result in the termination of our provision of services or goods in cases where we are no longer able to adequately fulfill our mandate.

Right of refusal

You can ask us not to send you commercial communications and not to use your personal information when profiling you for direct marketing purposes. You may refuse to receive electronic newsletters and other commercial communications by following the refusal instructions provided in these e-mails or by sending a request to this effect to the following address: info@equinesignature.com.

Please note that messages relating to transactional accounts will not be affected even if you refuse our commercial communications.

We retain information for as long as this is necessary to provide the services requested by our customers and other parties, to resolve disputes and to implement our agreements, subject to any legal obligation to retain such information longer.

Information associated with your account is generally retained until it is no longer required to provide our services, or until you ask us to delete it or your account is deleted, subject to our legal and ethical retention obligations. They are then securely destroyed.

If you have a complaint regarding the application of this Policy, you may submit it in writing to the Privacy Officer indicated below. Any such complaint will be dealt with in accordance with the legislation currently in force.

We reserve the right to make changes to this Policy at any time. We therefore invite you to consult this Policy frequently.

Mr. Hugo Boisclair is our designated Privacy Officer. His contact details are as follows: info@equinesignature.com, telephone: 450 372-5826

Equine Signature’s address is: 386, rue Dorchester, Granby, province of Quebec, J2G 3Z7.

Last update: August 2024